Why Niche Marketing Doesn’t Work   by Garland Coulson

Many so-called Internet Marketing “guru’s” are selling “autopilot” niche packages that claim people new to Internet marketing can find Profitable Niche Markets and set up multiple web sites for multiple niches and make quick money.

Unfortunately for most people, these autopilot niche packages are recipes for failure.

What Is A Niche Market?

A Niche Market is a narrowly focused group of people that you focus your specific product on. So instead of trying to sell your health product to everyone, you might focus on just arthritis pain sufferers. Common advantages of Niche Markets include:

-the ability to tailor your communication and marketing specifically to the niche markets needs
-less competition than broader markets
-may be able to charge a premium price for quality products

So Why Are Niche Markets Bad?

They aren’t. Niche markets are fantastic. It is the way these Internet Marketing Guru’s are telling you to use them that are the problem. The main two problems are:

1. Autopilot
2. No connection to the niche

Autopilot

Don’t get me wrong, as a time management trainer, I am all for automating as much of my work as possible. But the problem with the autopilot processes promoted in these packages is that the same content is being promoted to all their clients. There is no unique content, you are selling the same things as everyone else. So how can you stand out when you are just part of the crowd?

Automation is great when applied to tasks, but not to content development.

No Connection to Niche

If you set up multiple web sites in multiple niches, what is your connection to any of the niches? Most automated niche marketing systems are generic. Your name isn’t on the web site and it doesn’t look like there is a real person behind it.

So there is no unique, authentic voice for people to follow. You can’t use one of the most powerful Marketing Tools, social media, because there is no person involved. You are not building lifelong profitable win-win relationships with your customers.

And, if you have no connection or passion for a niche, what will keep you motivated to work on it? It takes time to make money, so a whole bunch of niche web sites you have no passion for are very difficult to market.

So How Do I Use Niche Marketing Properly?

Find A Niche you are passionate about that has strong needs you can help with. Take the time to learn about the needs of your niche community. Build a following over time and become a resource leader for your niche. This will allow you to have a lifelong profitable relationship with your customers instead of a “make money fast” grab and run.

About the Author

Garland Coulson, “The EBusiness Tutor” is an Internet entrepreneur and speaker who mentors others at http://InternetMentorship.com
How To Find A Profitable Personal Niche Market.